The written word has been used for centuries by advertising giants around the world to sell everything imaginable including the Network Marketing industry. Words can be employed to showcase your leadership, your products and your opportunity. That is why copywriting is an extremely important skill to learn if you want to be successful in any online Network Marketing business.
Great copywriting skills take years to learn and are always evolving but there is an easy way for an everyday person to stand out even with all the advertising noise online and get noticed their first day at the computer.
All they need to do is tell a story.
Everyone loves to hear and share a good story so, use that to your advantage.
Think about the last time you heard a good story. It was enjoyable, it felt real, it had people in it just like you, it had a funny, controversial or emotional side to it and it was easy for you to retell to your friends or family.
By using good storytelling tactics in your marketing efforts your “tale” will be more likely to spread virally for you and will be easily remembered by any one who reads it.
Good commercials do this all the time. Some of the most memorable ads have been simple 30 second stories. We can all remember the phone commercial with the family talking long distance for the first time or the McDonalds commercial with dad putting the fries in the trunk so he didn’t eat them on the way home. These ads are effective because they tell a story while they are selling something. The sales pitch gets lost in the story but when it is over, you still know what it is they were selling.
So when you sit down to write an article, a blog post, an email or shoot a video remember to use storytelling to your advantage. Connect with your readers in an emotional way through your own personal experiences, good or bad, funny or sad.
It is the easiest, most compelling way to make your written words stand out in the crowd and get your sales pitch noticed.
Got a story for us? We love a tall tale. Share it with us in the comment section below this post.
Want more detailed help on how you can get the written word to sell anything in the Network Marketing industry?
Drop your name and email in the form on the right and grab an upgraded membership to MLMMVP.com.
Inside we give you a so easy a 3rd grader could do it, step by step tutorial on the exact copywriting techniques the 7 figure earners use to dominate their companies and sell on autopilot 24/ 7. (Plus you’ll get 20 other marketing tutorials as well- just as an added bonus!!!)
February 9th, 2010 at 3:23 am
love the post and it makes so much sense. your posts have helped my business is so many ways. you’re my heroes! keep it up…pleeeeeeeease
February 9th, 2010 at 3:45 am
Hey Carol- we’re thrilled that we could help your business. If you ever have a question click the Ask-Erica button and leave it for us. We’ll get to it asap! Cheers! Erica
February 18th, 2010 at 8:24 am
I appreciate the amazing info you have posted here. I’m hooked. So you know – I check your blog DAILY!!!
Thanks again.
February 18th, 2010 at 9:34 am
I enjoyed the post. My sales copy has got a facelift thanks to your blog. This is really incredible info you’re sharing with the community here.
February 18th, 2010 at 10:39 am
I like the awesome info you have to offer here.
February 18th, 2010 at 11:00 am
I hate copywriting but ain’t bad at storytelling. All your posts are helpful but this one is EXTREMELY helpful.
Newbies….there is incredible training these guys share here!
February 18th, 2010 at 12:00 pm
very valuable info guys! copywriting has never been my strong suit. This is gonna help loads. love everything your blog has to offer.
February 19th, 2010 at 5:07 am
Copywriting is a skill that takes a long time to learn Basil so I am thrilled that you’ll be able to use this right away. Let us know your results.
February 19th, 2010 at 5:14 am
Thanks Logan. We appreciate it. Storytelling is so easy to do and the best thing is that it doesn’t even have to be your story. It can be a story that you’ve heard, or hell even one you just made up! Be creative and have fun with it. Cheers!
February 19th, 2010 at 5:37 am
Thanks Matthew- hope it helps take your copywriting to a new level.
February 19th, 2010 at 5:38 am
Hey Laurie- you are very welcome. Send us your link so we can check out the new things that you’re doing with your copywriting. Cheers!
February 19th, 2010 at 5:39 am
Well then I better keep working eh Tara! Glad that you got a lot out of our Nerve Center. It means a lot to us. Thanks.
February 19th, 2010 at 6:31 pm
This is a great blog post. I have just started with affiliate marketing and am after all the information that i can get!
Copywriting was never my strong suit, but telling stories, I can shine. This info will definitely help me.
I will be checking back soon. All of your advice is greatly appreciated.